Bruno Ferreira
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A SaaS solution designed to digitize the work of automotive professionals, transforming their physical storefront into a personalized and accessible online page – mPage.
How can mechanics, auto body technicians, and repair shops be found online, attract more customers, and build credibility —without relying on social media or technical knowledge?
Creation of an intuitive platform that allows the user to create their own professional page (mPage), bringing together:
Everything is designed to be simple to use and easy to share.
I worked on the project from end to end:
Through research and journey mapping, I identified how automotive professionals struggle to connect with customers in a professional and scalable way. Manguo solves this by creating a guided digital flow — from data collection to instant communication — making the experience seamless for both client and provider.
I mapped the customer journey from the first contact to the final interaction, focusing on how automotive professionals discover, use, and benefit from the platform. This helped identify pain points and design opportunities that guided the solution.
The Manguo project was an opportunity not only to apply design strategically but also to grow through real-world challenges in the automotive sector.Key learnings:
Throughout this project, I combined research, strategy, and design to create a solution that brings credibility and digital presence to automotive professionals without relying on social media.The next step would be to test with real users, validate assumptions, refine details, and iterate to achieve an even more effective experience.This process reinforced my belief that design should always deliver tangible impact — for both users and businesses.
