

Identify goals, values, and purpose. Align design with business needs and brand strategy.
Study users, target audience, and competitors. Collect data and pain points to guide decisions.
Translate insights into ideas, sketch flows, and build low-fidelity wireframes.
Develop interactive prototypes to validate usability and feasibility.
Apply UI principles, brand identity, and style systems for consistency.
Run usability tests, refine details, and hand off to developers for launch.
Worked on the creation of responsive websites and landing pages, integrated with automations and smart forms. Developed storytelling for pitch decks aimed at startups, and created carousel posts, Reels, and Instagram profiles to engage leads and clients.
Responsible for visual creation and standardization, institutional communication, and presentations — such as company introduction letters designed to capture stakeholders’ attention. Also developed app prototypes
for on-demand automotive services.
First projects as a UI designer and visual brand creator. These were parallel projects developed alongside my studies and specialization through online courses and reading books on the subject, which helped me understand the
fundamental principles of design.
■ Figma
■ Webflow
■ ProtoPie
■ Notion
■ Miro
■ Midjourney
■ Brand & Value Alignment
■ User Research & Interviews
■ Competitor Benchmarking
■ Wireframing & Flow Mapping
■ User Testing & Feedback Loops
■ Design Thinking & Storytelling
■ Design System Setup
■ Accessibility Standards
■ MVP Development (No-Code)
■ Information Architecture
■ Handoff & Dev Collaboration
■ Iteration & Continuous Improvement